ApplyBoard Premier LeagueFaced with a tight deadline, ApplyBoard's marketing team requested a cricket-themed video for their upcoming campaign. I worked closely with my manager to brainstorm and develop a concept inspired by "pay-per-view" sports commercials.
As the director, I guided the project's creative vision from start to finish. I also led the post-production phase as the lead editor, collaborating closely with our motion graphics artist to ensure a polished final product. The video was frequently praised by executives as one of the team’s standout productions. |
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Working hard for little moneyThis one of two initial commercials Browze wanted to have produced for the purposes of representing their brand as a whole—comparable to their usual many products ads for various individual items. Between myself, two of my superiors, and another videographer, we alone developed the entire video concepts through a process called Betatyping. The benefit messaging for this video was that Browze has affordable prices.
As for the entire production (including pre and post) for this video, it was all done with a skeleton crew; two videographers, and a PA for one of two shoot days. |
Gifts for the opposite twinsThis is the second commercial the Browze has us produce to represent their brand. This time, the Betatyping benefit messaging we based this video around was the fact that Browze "has something for everyone".
This video was conceived at the same time as the previous, and just like the previous video, this was also done on an extremely tight budget and minimal crew (two videographers and a makeup artist). This video was all shot on a single 8-hour day, and was finalized the following week. |
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Waiting, a Special Olympics adWhile I was working for a company called Diply, I was in charge of rolling out this commercial for a Special Olympics campaign. This was one of two videos that we produced for the Special Olympics, and both were shot in a day and a half. The pre-production had primarily been taken care of by the commissioning members of the Special Olympics committee. One of our intentions from producing these videos, given that these were generally outside of Diply's typical realm of production, was to act as test for our in-house team's capabilities of producing for external companies (who may choose to partner with Diply in the future).
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Tattoo "test drive"A start up company called Momentary Ink had contacted Diply to see about having Diply produce a piece of content based around Momentary Ink's products: hyper realistic temporary tattoos. While working for Diply, this task was given to me as one of their introductions to the world of social commerce. Once this video was finished production (of which I carried out completely independently), this video accumulated 4.8M views, 65K shares, and gained Momentary Ink 15K new followers, all of which was gained through organic traffic from Diply's pages alone.
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A video mass-production power-house
In this section you will see six of seven unique Browze ads (the other can be found on the Product Ads page) that were all apart of Browze's "top-funnel" marketing strategy. The interesting part of all of these videos is that the we're all conceived, written, casted, prepared, produced, edited, and delivered all within the course of a week-and-a-half (eight business days) with a production crew of two people. Although I have my opinions on how this campaign was requested and handled, this is a great example of the quality and quantity that I can maintain while under significant time constraints, budget limitations, and a minimal crew. Overall, I am really proud of what we were able to achieve, despite the challenges that we faced.
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