My final Browze video

Browze was a company that I very much enjoyed working for. Due to the nature of start-up companies, every day was very different, new, and exciting. The projects that we were assigned to do, during the last half of my time with the company, would show up completely out of the blue. One day we could be doing photography, and next day we would get an executive order to produce something completely different, such as this video here. This video was a reimagining of another lower-quality video that we had produced the year prior for the same product, which made the company over $9 million in gross revenue. Unfortunately, I had parted ways with the company prior to this version's release and therefore do not have any insights on how it performed.

Quick-turnaround product video ads

The first (little over) half a year working with Browze had a lot more structure and formula in regards to content production. The videography team (one other person and myself) were basically required to work through a list of top-selling products and produce a short video for each of those products and its features. Our production tasks for each week was to research the products, conceive video ideas, prepare a script/shot list, source the supplies needed, produce, edit, and deliver four to six unique videos. To put that into greater perspective: all of the videos below would have been produced starting from absolutely nothing all the way to what you see here in approximately a little under two weeks.

The seventh top-funnel video

If you have viewed my commercials page prior to this one, you might have viewed six other "top-funnel" videos. This is the seventh video that was apart of that marketing initiative to have these video produced in an extremely quick turnaround time. The reason why I consider this to be a "product ad" versus a "commercial" (which are more or less synonyms) is because this video focuses on the features or the 'how to' of this product, versus applying a concept or a narrative to the video in order to complement the product—excluding the end shot, which most of my product videos have a practical scenarios at the very end.