If you were on Facebook or Instagram between the years of 2014 to about 2019, you might have stumbled across these very popular styles of DIY videos. During their heyday, these videos were the product of a number of social media entertainment and news companies, such as BuzzFeed, 5-Minute Crafts, or the company that I produced for, Diply. These styles of videos were designed to be easy to consume, provide universally helpful or creative ideas, and showcase products are typically used as tools or ingredients. The nature of these videos, combined with social media algorithms favouring this type of content (at the time), caused these videos to accumulate an abundance of organic traffic for these social media conglomerates.

As a ​video production coordinator (VPC) for Diply, I was expected to collaborate with one of our in-house DIY specialists in coming up with a production strategy based on the craft at hand. We would tackle everything from set design, sourcing products and ingredients, production, and post-production. Generally, each VPC would produce two to three unique videos per week.